Speakeasy Group leads
Campaign Direction, offers, promotional priorities, brand direction, creative direction, approved media budgets, and the venue information needed to execute.
Speakeasy Group
Paid Media & SEO Management
Ongoing paid media management and SEO maintenance across Speakeasy Group venues. Speakeasy Group retains Campaign Direction, offers, brand direction, creative direction, and promotional priorities. AXIS manages technical execution and ongoing platform management.
Purpose
Speakeasy Group retains campaign and brand direction. AXIS handles technical implementation, optimisation, reporting, and platform management.
Current Retainer Scope
The current retainer covers advertising creative production only. Paid media management, reporting, optimisation, and SEO maintenance are outside the current retainer.
Currently covered
Production of advertising creatives.
Added through this proposal
Meta Ads management, Google Ads management, campaign implementation, optimisation, reporting, and SEO maintenance are outside the current retainer and can be added per venue through the service options below.
Service options
Meta Ads Management is the base service. Google Ads and SEO Maintenance can be added depending on the requirements of each venue.
ImplementCampaigns, ad sets, ads, audiences
ValidateTracking and account checks
OptimiseDelivery, budgets, bids, targeting
TestAudiences, creative, placements, variables
ReportResults, learnings, recommendations
| Capability | Package 1: Meta | Package 2: Meta + Google | Package 3: Meta + Google + SEO |
|---|---|---|---|
| Monthly reporting | Included | Included | Included |
| Technical troubleshooting | Included | Included | Included |
| Meta Ads management | Included | Included | Included |
| Google Ads management | Not included | Included | Included |
| SEO maintenance | Not included | Not included | Included |
Adjusted group pricing
Monthly pricing across the current eight-location structure, with Eau De Vie Sydney and Melbourne weighted based on the amount of shared work across each service.
8 locations / month
8 locations / month
8 locations / month
Pricing adjustment: Eau De Vie Sydney and Melbourne are treated differently by service based on the level of shared work. For Meta Ads, both locations are treated as 1.2 venues because the campaign structure, creative direction, and execution are largely mirrored. For Google Ads and SEO Maintenance, both locations are treated as 1.5 venues because search behaviour, keywords, local competition, location targeting, Google Business Profile work, and search performance require more location-specific management.
Responsibilities and cost boundaries
Speakeasy Group provides Campaign Direction, approvals, budgets, and access. AXIS manages implementation and ongoing platform work.
Provided by Speakeasy Group
- Campaign Direction and priorities
- Offers and promotions
- Creative direction
- Brand direction
- Approved advertising budgets
- Required venue information and platform access
Managed by AXIS
- Technical campaign implementation
- Ongoing platform management
- Routine optimisation and testing
- Tracking and account checks
- Performance reporting and learnings
- Technical troubleshooting
- SEO maintenance where Option 3 is selected
Advertising spend: media budgets are separate from management fees and are paid directly to Meta and Google.
Scope
Pricing is based on the current venue and account structure and covers ongoing management only.
Included
Ongoing management, optimisation, reporting, account checks, and the maintenance work defined within the selected option.
Scoped separately
Landing page development, major website development, large-scale SEO projects, or other work outside the selected ongoing management package.
Per-venue selection
Speakeasy Group may select a different service option for each venue.